With international action star Donnie Yen (from the film IP Man) officiating the opening, the Swiss watchmaker Hublot debuted last week its largest pop-up store in the world. Based at the shopping centre Ngee Ann City Civic Plaza in Singapore, the building stands at 7 metres tall and occupies a massive area of 1,050 square metres.
Present to witness the celebration were some 250 exclusive guests and media from Singapore, Malaysia, Thailand, Hong Kong and China.
The pop-up store, which commemorates a decade of Hublot’s spirit The Art of Fusion, showcases exclusive limited editions, as well as lifestyle accessories specially curated for this store.
Visitors can expect innovative and playful interactive displays that will take them through a virtual journey around Hublot’s watchmaking universe, examining the brand’s DNA and…
View original post 153 more words